Elio Poon
繁中Tell me what you make
One ordinary mandarin on a bare pale surface, watercolour.

Original concept · AI-generated illustration

One mandarin.
Thirty seconds.

You have probably seen one today. You have probably not looked at one.

I make web pages people stop for — for brands and products with a story.

Skip to plans and prices

Scrolling down here is not going down. It is going closer.

The oil glands of mandarin peel magnified into terrain, watercolour.

02Skin

A little closer and it stops being skin. It becomes ground.

Segment membrane lit from behind, its structure like a cathedral, watercolour.

03Membrane

With the light coming through it from behind, it looks like a cathedral.

Juice vesicles magnified to abstraction, cut in hard marks in three colours only: ink, ember and paper.

04Further in

By here it is unrecognisable. It has always looked like this.

Extreme close-up of a human iris, fibres radiating from a deep black pupil, cut in hard marks in three colours only.

05Looking

Someone has been looking this whole time. You.

One ordinary mandarin on a bare pale surface, watercolour.

06Back out

The same picture. It has not changed.

One ordinary mandarin on a bare pale surface, watercolour.

You just spent
thirty seconds
on a mandarin.

Good things are not rare. Looking properly at them is. I’m Elio, and my work is making people willing to spend thirty more seconds on yours.

Why a mandarin

Original concept · AI-generated illustration and footage, made from my own storyboard and prompts.

The same mandarin with its peel opened at the top and two segments eased apart, warm light coming out through the gap, watercolour.

Where is the thing you make getting stuck?

01Story page · One product, one page with a story

People arrive, and leave after one glance

They stopped at the first beat and never went closer. A page has to give people a reason to go in, with a next step at every scroll — the page you have just scrolled through is built exactly that way.

Founding clients: US$399 to build, then US$89 a month (standard price US$599 and US$129 a month). First 10 clients only, and the monthly price never rises while you stay.

What it covers, and what it does not
Included
One story page, around six scenes, one language, desktop and mobile, linked to the checkout or form you already use, and basic tracking. Then hosting, one content update a month and a short monthly report on how the page is doing.
Quoted separately
A second language, more pages, accounts, carts, new payment methods, complex back ends.
See the full process

Original concept · AI-generated illustration

The same mandarin, its peel taken off in one unbroken spiral, light travelling slowly along it, watercolour.

02Custom story site · Made from scratch, like this page

I want a story that is only mine, and one thing from start to finish

One peel, taken off from start to finish without a break. The film and the page share one idea and one set of pictures, so watching leads straight on. This page is one: the film and the page are the same thing.

Priced to the scope, once the scope is agreed.

What it covers, and what it does not
Included
A story interview, a storyboard, scenes and transitions made for you, desktop and mobile, with the film and the page sharing one idea and one set of assets.
Quoted separately
Pages beyond the scope, other languages, live-action shoots.
See the full process
A storyboard sheet: six pencil frames of the same mandarin, each closer than the last, the sixth back to the whole fruit, watercolour.

03Story & film · Story-led ads / Brand films

I just need a film people stop for

That is the first beat: seen, not looked at. I look for long enough to find the thing worth saying, then make it into a film people stop for. This storyboard is the film you have just watched.

Priced to the scope, once the scope is agreed.

What it covers, and what it does not
Included
One product, one story, the main film, a few alternative openings sharing the same footage, and two focused rounds of revisions.
Quoted separately
Several products, voiceover in other languages, extensive re-edits.
See the full process
Tell me what you make

How it gets made

Look for longer
than anyone else would.

The thing worth saying does not present itself. Most products do not speak for themselves, not because they are poor but because nobody has looked long enough.

See the full process
  1. 01
    Look firstBefore anything is drawn, the thing gets looked at until it is boring. What is worth saying is found by looking, not by thinking.
  2. 02
    Lock the keyframesThe first and last frame of every beat is settled as a still, each built from the one before, so the thing stays the same thing throughout.
  3. 03
    Join themEvery join is checked frame by frame. Where it holds, you cannot see the cut. Where it does not, it is cut honestly.

A little about Elio

I look at things for a long time.

Stories, films, interactive pages, products. The form changes. What comes first does not: look for long enough.

I don’t take on every project. I choose brands with a real story, real quality behind it and something they genuinely believe — because a story only moves people when it’s true.

Let’s make something matter

Would the thing you make
repay a proper look?

eliopoon.onething@gmail.com

This link opens the email app on your device with a subject line ready. You send the message yourself. There is no web form here yet, so this page will never show a “message sent” confirmation.

  1. 01
    You writeTell me what you make, the people you want to reach, and what you already have. Three sentences is enough.
  2. 02
    I replyUsually within two or three working days. If I am not the right person, I will say so and try to point you somewhere better.
  3. 03
    We agree the planThe story page has a fixed price, so we start once the story is agreed. For anything custom we settle what is in, how many rounds and roughly how long, and then I quote.
Watch it again from the start